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upside logo roughs

Posted by: opendoordesign | January 10, 2009 | 4 Comments |



logo ideas for Upside Studio in Knoxville, TNHere are my roughs for a new Upside logo. Upside is a non-profit architectural studio at the University of Tennessee focusing on education and neighborhood development in under served communities. David Fox directs Upside, and this semester Upside is focusing its efforts on a short stretch of Magnolia Avenue just south of Cherry Street in East Knoxville.

By now I’ve had a few meetings with David Fox about his Upside architecture studio and their current Green Magnolia project, and I’ve offered to design an identity for them and work with some Pellissippi Media Technologies students to design a presentation package.

My favorites are the two in the upper left. Please leave comments below with your preferences.

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I like the top right and the middle left.. Nice!

   By: Desiree Fox on January 10, 2009
at 12:28 pm

I like the first one. The arrow not only seems to represent going up but it looks like a house as well.

   By: sharon dowdy on January 10, 2009
at 3:43 pm

My favorites are the top right and the bottom left. I feel the top rt is the best because it looks finalized. There is something to be said about leaving things to the imagiation. When you include an arrow I feel that you are saying “up” twice. All in all, you are going upward direction!

   By: Anthony DiFranco on January 12, 2009
at 9:39 pm

At first glance I was drawn to the lower left one. But since it is for housing/neighborhood I think that the top left one is the best suited. If it was a park I would say the lower left; it is clean, direct and modern. I love the tension of the top left one with the words in different directions. It seems balanced with the thicker weight all caps offsetting the heaviness of the arrow.

The top right one just doesn’t speak housing to me.

   By: Rosalie on January 28, 2009
at 11:09 pm

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