Brock Litton turned me onto the funniest site about typography I’ve ever seen. It’s the home of Max Kerning, a fastidious neat freak in a yellow sweater. Max uses all-white environment to declare the moral purity of clean, well-spaced type when he’s not using a lint roller or vacuum cleaner. Like any overbearing intellectual, he comes with his own manifesto suitable for downloading, passing out to clients, or nailing to the door of your local design school.
I’m sure Max will develop a following among younger designers resurrecting the flush left, sans serif, grid-based modernity that designers of my generation tried to kill off. After all, clean type is Godly type, and anyone who doesn’t see that is, how you say, an idiot.
Update: After a few days I’ve noticed the site has added a photo of a briefcase. Click on it and you’ll see the site is a viral campaign for Extensis suitcase.
