Design I students: you’re working on an identity project at the moment. Here’s something to get your blood pumping.
Landor Associates is an international company with seven offices in the U.S., 19 more worldwide, including Dubai. They’ve got a nice web site with clean branding and identities in their portfolio. Their client list includes BP, H&R Block, Smirnoff, Crest, and FedEx.
Brand Simple is a book by one of their New York managing director. Oh, and their logo? The name Landor set in the classic modern typeface Bodoni. Simple, chic.
under: Inspiration
