Each ad refers to classic songs related to travel destinations that Jet Blue has connections. The Hook: If you go to the Jet Blue website (www.jetblue.com) you can download the song as a ringtone for your phone. Once you go to their website you will see all the fabulous perks of flying Jet Blue.
Congratulations! Rosalie’s pitch was chosen and she is now an art director, creating a campaign based on this ad. The Jet Blue includes Elizabeth, Heather, and Mike.
I love the concept behind this, incorporating the lyrics is a great idea and the swoosh at the bottome is very well done
By: Teela on November 9, 2006
at 6:51 pm
WOW – beautiful images and catchy campaign. The type/copy is really effective too – clear and appealing to the target market.
By: Melissa on November 10, 2006
at 6:11 am
It’s modern, it’s comfortable, it’s adventurous its airline travel at it’s graphic peak!
By: Elizabeth on November 10, 2006
at 10:48 am
Very romantic images. Makes me want to travel somewhere.
By: Anonymous on November 12, 2006
at 11:19 am
I like the typography and color play. The images are strong and the campaign has legs.
By: M Parker on November 12, 2006
at 12:21 pm
You allways set the design bar high. You have my vote.
D. White
By: David White on November 12, 2006
at 3:28 pm
i love this look. you have once again created a very fresh and convincing atmosphere. very appealing. i place my vote!
By: bailey on November 12, 2006
at 4:43 pm
I love the idea of tying a song and an image together. I think this would make for a memorable campaign…one of those that gets stuck in your head. Great work as always.
By: Heather on November 12, 2006
at 6:42 pm
What ad without the skyline of New York at night isn’t effective. I can hear ol’ Frank singing just looking at it.
By: Anonymous on November 13, 2006
at 4:50 am
Photograph is amazing! Great concept.
Jennifer Maki
By: Anonymous on November 13, 2006
at 9:45 am
