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Melissa Parker: American Apparel

Posted by: opendoordesign | November 8, 2006 |

FontbookCongratulations! Melissa’s pitch was chosen and she is now an art director, creating a campaign based on this ad. The American Apparel team includes Dennis and Patrick.

under: Critique, Student projects

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the vector art is great here and i really like the decorative a’s. the shape at the bottom creates a very dynamic flow.

I see how this could be a good campaign. Everything has some good unity and style. Illustration is really nice. Muted colors work well with the modern style.

I love the illustration work. You have my vote.

D. White

this is oh-so-nice! i love the repeated floating a’s and the colors you chose. i think this concept is perfect for a campaign (especially for store signage). i place my vote!

This would be a great change of pace from their current marketing campaign. The repetition of the aa’s really creates an awareness of the brand, and ties in nicely with the illustration.

The color scheme is very art deco to me and I find it effective along with the unique typography/logo design

Illustration for posters is always a cool way to go, especially if you can pull it off. Good work on the overall illustration and ad layout. Only tweaks would be to push the poster to a full bleed. The copy area already has it’s bordered area. The illustration itself could bleed off the page.

Nice work though.

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