This campaign will promote how Progressive has lower rates for drivers with a clean record. These ads will have different types of photos like this one, that have the really posed, sort of awkward suburban portraits. The headline may very from “I” to “We” or whatever the photo pertains to.
Congratulations! Julian’s pitch was chosen and he is now an art director, creating a campaign based on this ad. Jessica is on his team.
THis is really nice… clean… would appeal to the more mature person that would likely respond to the ad
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By: Anonymous on November 9, 2006
at 7:08 am
I should have said this in the descirption… but the copy reads “I’VE GOT NOTHING. …on my driving record. Thats why I save hundreds on car insurance by using Progressive.”
The ad doesn’t make much sence if you can’t read the copy… it was meant to be a magazine ad for TIME.
-Julian
By: Anonymous on November 9, 2006
at 10:50 am
Julian, I enjoyed seeing all of your pdf’s for the campaign during class. All the colors that you used were obviously carefully chosen from the photos used—very nice. Each idea was creative, clever, and neat.
By: Rosalie on November 10, 2006
at 12:33 pm
Your approach is clean and the images capture you attention. The campaign brings a playful tone to a business which is not known for its playfulness. I think it would bring awareness to the brand.
By: M Parker on November 12, 2006
at 12:33 pm
Great Job! Jennifer Maki
By: Anonymous on November 13, 2006
at 9:42 am
